Heartland Auction & Realty Group

Rural Missouri Real Estate & Auctions

Sell your home, farm, or land in Mid-Missouri — without the guesswork.

Whether you’re downsizing, settling a parent’s estate, passing on the family farm, or selling a house with more work than weekends in it — Aaron Boone & the Heartland Auction & Realty Group help you figure out the right next step. Auction, traditional listing, or both. Straight answers, plain numbers, no pressure.

It's your legacy, your story — we just help you start the next chapter.

Homeowner with sold property and Heartland Auction Group sign in front of house.

Aaron Boone, founder. Licensed Broker. 20+ years in Mid-Missouri, working

statewide.

Not sure where to start? That's the normal place to begin.

Every property comes with its own story. Pick the one that sounds most like yours — we’ll take it from there. If none of them fit exactly, just call or text 573-687-4663. That works too.

Farm landscape with lush green crops and a barn at sunset, ideal for agricultural auction imagery.

Selling the family farm or acreage

Row crop, pasture, timber, hunting ground. Farms don’t sell like houses — they need a buyer who knows what a good stand of fescue is worth and why the fencerow matters. We reach those buyers across Missouri.

Most farm sellers prefer to text us or fill out a form first. We follow up on your schedule.

Beautiful historic house with large trees and a spacious porch.

The house needs work — and you don't have the weekends

Old roof, dated kitchen, thirty years of things in the basement. You don’t have to fix any of it. A real estate auction lets the right buyer see the potential and bid on it as-is — no repair list, no back-and-forth.
One conversation tells you whether this fits your situation.
Victorian house with large porch, surrounded by trees and well-maintained garden.

The kids are grown. The house is bigger than you need.

Moving to a one-level home, a condo closer to town, or a senior community closer to the grandkids? We’ll sell on your timeline — not the other way around.

Call or text 573-687-4663 and a real person will answer — every time.

A home, farm, or land after a loved one has passed

Probate paperwork, a property you don’t live near, siblings with different opinions. We’ve walked small-town Missouri families through this before — and we’ll walk you through it too.

No decisions you aren’t ready to make.

The hardest part of selling isn't the sale. It's deciding what to do first.

Most people who call us aren’t just wondering what the house is worth. They’re figuring out what to do with Dad’s farm. Settling a mom’s estate from three states away. Sitting at a kitchen table the night after a funeral, trying to be fair to a sibling who sees it differently.

The property isn’t just a property. It’s a legacy, a family story, and a decision your kids are waiting on you to make.

We help with all of it — not as salespeople, but as neighbors who’ve done this a few hundred times. From Centralia to Fayette, Moberly to Mexico, Paris to Auxvasse — we know the towns, we know the buyers, and we know how property changes hands in small-town Missouri.

Waiting only leaves the house sitting empty and drives up tax bills, making your choice feel much harder. One honest conversation usually makes it easier.

Three ways to sell. We help you pick the one that actually fits.

Most companies push one of these. We offer all three and tell you honestly which one fits your property, your timeline, and your family. Even if that answer is “wait six months” or “you don’t need an auction — let’s just list it traditionally.”

Auction

Best For

Farms, land, estate property, commercial, homes needing work, unique properties

Timeline

30–45 days to auction, close in 30

Who it fits

You want a firm date and an open, competitive bid

The Trade-off

You commit to an auction date. Reserve options let you set a floor; absolute auctions mean the property sells day-of.

Traditional Listing

Best For

Move-in-ready homes with time to let the market find them

Timeline

30–120+ days, buyer-dependent

Who it fits

Your home is ready to show and you're patient

The Trade-off

You trade certainty for potentially higher sale price.

Hybrid Strategy

Best For

Sellers who want a firm date AND the option to take a clean early offer

Timeline

Listed immediately, auction as backstop

Who it fits

You want both doors open at once

The Trade-off

A little more coordination up front.

Not sure which fits? That's what the first phone call is for.

Call or text 573-687-4663 — no quote required, no sales pitch waiting on the other end.

From the first call to the closing table

How it works, in plain English

First — We start with a conversation.

Phone, text, or around the kitchen table. You tell us about the property. We ask a few questions and tell you honestly whether we’re the right fit. Costs nothing. Commits you to nothing.

Next — You get a real recommendation — in writing.

What path makes sense (auction, listing, or hybrid), what timeline is realistic, what the property is likely to bring, and what our fee looks like. Read it over. Sleep on it. Ask anyone.

Finally — We sell it. You close. You move on.

MLS exposure, targeted marketing, and real buyers — not a yard sign and a prayer. We handle the moving parts, coordinate with the title company and our brokerage partner, Juncture Real Estate, and hand you the check.

What it looks like when this goes right

Most of our sellers never thought much about auctions before calling us. Here’s what the other side of the decision usually looks like.

Scenic rural farm landscape with barn and trees at sunset.

A family farm can sell in as little as 42 days

To a neighbor’s son, two farms over, who’ll work the ground for the next twenty years. The price comes in above what a traditional listing would’ve appraised at because three bidders pushed each other up on auction day.

Estates close smoothly, leaving siblings still on speaking terms

One conversation at the start. Clear roles. A written recommendation everyone could point to. The house sells for a fair number, the probate attorney gets clean paperwork, and the family Thanksgiving still happens.

Beautiful historic house with large trees and a spacious porch.
Comfortable porch swing featuring happy elderly couple enjoying outdoor relaxation.

Downsizers get to move on their own timeline

Not the buyer’s. Not the market’s. Closing lines up with the new place being ready, the garage gets emptied without a clock running, and the first night in the new place doesn’t come with boxes still in the old one.

Most common thread: one honest conversation at the start saves a lot of hard ones later.

Word of mouth, mostly

What Missouri sellers say

Most of our business comes from people sent by the last family we helped. We think that’s how it should be.

Still reading? Let's have a conversation.

You don’t have to know what you want to do yet. You don’t have to commit to anything. Pick whichever way feels easiest:

What we sell

Real estate is our whole focus. In small-town Missouri, that covers a lot of ground.

Beautiful historic house with large trees and a spacious porch.

Homes — from move-in-ready to needs-everything

Single-family homes, rural residences, lake lots. Whether it’s a restored bungalow in Mexico, a farmhouse in Audrain County that needs more than paint, or a ranch outside Fayette — we position it to sell. Fixes optional.

Farm landscape with lush green crops and a barn at sunset, ideal for agricultural auction imagery.

Farms, land & acreage — sold the right way

Row crop, pasture, timber, hunting ground. Centennial family farms and smaller tracts under 40 acres. We sell land, equipment, and legacy as one piece when that’s what the family wants.

Beautiful historic downtown street with vintage lampposts and storefronts, showcasing a vibrant comm.

Commercial & investment property

Storefronts, mixed-use buildings, rental portfolios, small-town Main Street properties. Auctions work especially well for commercial assets because they create urgency and pull qualified investors in on a defined timeline.

Victorian house with large porch, surrounded by trees and well-maintained garden.

Estate & inherited property

Settling a parent’s estate? We handle the real estate side and coordinate cleanly with your probate attorney. Most families we work with on estates are handling this for the first time. We explain each step as we go.

Comfortable porch swing featuring happy elderly couple enjoying outdoor relaxation.

Senior downsizing

Moving to something simpler — a patio home, a senior community, closer to the grandkids? The house sale is rarely the hardest part. We time the sale around your move, not the other way around.

Auctioneer speaking at real estate auction event outdoors.

Aaron Boone

Founder • Licensed Broker

The person you’ll actually be talking to

Meet Aaron Boone, founder of Heartland Auction Group

Aaron has lived in Mid-Missouri for more than 30 years and has spent over 20 years in the real estate industry. He’s sold starter homes, multi-generational farms, commercial property, and estate properties that sat unsold under three other agents.

What makes the conversations different is Aaron’s background beyond real estate — accounting, finance, and deal structure. So when you’re trying to figure out whether a 1031 exchange makes sense on inherited farm ground, or how to handle the tax side of an estate sale, he’s probably already thought about it.

The thing clients mention most: Aaron will tell you when an auction isn’t the right move. Should a traditional listing fit your situation better, he says so. If the timing just isn’t right, he will be honest with you. In fact, when another agent in the area is a better fit for your specific property, he will point you in their direction.

If an auction isn't right for you, I'll be the first one to tell you. That saves everyone time.

— Aaron Boone

Credentials

Small towns. Real work. All across Missouri.

Heartland Auction Group is based right in the “Heart of Missouri,” proudly serving clients across the entire state. While we regularly work in larger markets like Kansas City, Columbia, St. Louis, and Springfield when it’s the right fit, our roots run deep in Missouri’s small towns and rural communities. This is where we’re from—places where neighbors still know each other by name, where conversations at the local diner matter more than social media, and where trust is earned over time and still sealed with a handshake.

We help families throughout Missouri navigate auctions, real estate sales, estate situations, and farm and land transitions—often during some of life’s most meaningful moments, like downsizing or selling a home after the loss of a loved one. Because in those moments, it’s never just about the property—it’s about what comes next. At the end of the day, our work isn’t just about selling real estate. It’s about helping people start the next chapter—the right way for them.

Centralia, MO

Boone County. A tight farm community with strong ag ties. Farmland, in-town homes, and estate property make up most of our work here.

Fayette, MO

Howard County. Historic homes, ag property, and a steady estate pipeline. Worth the drive every time.

Fulton, MO

Callaway County. A steady mix of in-town homes, country properties, and small acreage.

Hallsville, MO

Boone County. Growing residential market with rural acreage at the edges. We handle both.

Paris, MO

Monroe County. Northern Mid-Missouri farm country. We reach buyers other firms don't.

Clark, MO

Randolph County. Rural land and farm property — where buyer networks matter more than yard signs.

Mexico, MO

Audrain County. Ag land, in-town residential, and estate property. Strong working-farm community with buyers we've reached for years.

Moberly, MO

Randolph County. Farm and land auction territory — and rising residential demand.

Sturgeon, MO

Boone County. Home base. We've sold more property within 20 minutes of this town than anywhere else.

Harrisburg, MO

Boone County. Small-town homes and country property, just west of Columbia. Quick to close on the right listing.

Auxvasse, MO

Callaway County. Small-town homes, farms, and the occasional unique property that needs auction treatment.

Columbia, MO

Boone County's biggest market. We handle residential and commercial work here when it's the right fit — but most of what we're known for happens in the smaller towns surrounding it.

Questions we hear a lot

Is an auction only for distressed or desperate sales?

No. Most properties we sell at auction are in good shape, owned by families who want a firm timeline and a fair market price. Auctions work especially well for farms, land, estate property, commercial buildings, and anything hard to comp — because the market sets the price in real time.

Typically 30-45 days to market the property and hold the auction, with closing 30 days after that. That’s a firm timeline you can plan a move around.

Our fee structure is transparent and discussed in our very first meeting. Often, the buyer pays a premium that covers the auction costs, meaning more of the final bid stays in your pocket. We outline all the math in writing before you sign anything.

Not unless it’s an “absolute” auction. Most of our sales are “reserve” auctions, meaning you have a protected floor price. If the bidding doesn’t reach a number you approve, you aren’t forced to sell. We talk through which method fits your property best.

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    We Help You Start The Next Chapter.

    We regularly serve sellers and buyers across Boone, Audrain, Callaway, Cole, Monroe, Howard, Randolph, Cooper, Saline, and Pettis counties.

    Real Estate Brokerage Services Provided By:
    Juncture Real Estate, LLC. — 816-479-4700

    Copyright © 2026 Aaron Boone & Heartland Auction Group. All rights reserved.