About Heartland Auction Group
Bid from anywhere. Sell for more.
We help Mid-Missouri sellers market homes, land, farms, and commercial property with MLS exposure, national online syndication, and professional online auctions—backed by real estate and mortgage partners so buyers and sellers have a clear path from marketing to closing.
Call or text anytime — text for fastest response.
Meet Aaron Boone, Work Directly With the Founder
Heartland Auction Group was founded and is led by Aaron Boone, a seasoned real estate professional with a career that began in 2007 and deep roots in Mid-Missouri. Having lived in the community for over 30 years, Aaron brings a strong understanding of local market trends, property values, and what it takes to position a property to sell.
Aaron specializes in helping sellers who need more than a standard one-size-fits-all listing approach. This includes homeowners relocating, families handling estate or inherited property, and seniors looking to downsize. Whether the right fit is an auction, a traditional listing, or a hybrid strategy, Aaron focuses on helping clients make informed decisions with confidence.
His background extends well beyond traditional real estate. Aaron has experience in property management, marketing, technology solutions, accounting, and finance. Combined with degrees in education, human resources, and business management, he approaches each situation with both practical knowledge and a broad problem-solving perspective.
Clients appreciate Aaron’s straightforward and honest communication style. He believes in telling people what they need to hear—not just what they want to hear—so they can make the best decision for their situation. His willingness to think outside the box often leads to practical solutions that others may overlook.
As the founder and leader of Heartland Auction Group, Aaron’s goal is simple: give sellers a smarter, more flexible way to market and sell property. He combines strong local knowledge with real estate expertise, auction strategy, and a practical, down-to-earth approach that helps clients feel informed and supported from the first conversation to closing.
When Auction Makes Sense
Not every property is best served by a traditional listing. In many situations, auction creates stronger visibility, a defined timeline, and a better path forward for sellers who want a more strategic approach.
Estate or inherited property
When multiple family members are involved or a property needs to be sold on a timeline, auction can create a cleaner and more structured process.
Land, farms, and rural property
Tracts, acreage, and agricultural property often benefit from broader exposure and competitive bidding rather than waiting for the right buyer to appear.
Unique or hard-to-price homes
If a property does not fit neatly into standard comps, auction can help the market determine value through buyer interest and competition.
Sellers who want a defined timeline
Auction is often a strong choice for owners who want a more predictable process instead of an open-ended listing period.
Who we are
Heartland Auction Group focuses on real estate auctions for owners who want strong exposure, competitive bidding, and a defined timeline. We work across Mid-Missouri with sellers who have residential acreage, working farms, estates, and investment property—not one-size-fits-all marketing, but a plan built for your asset and your goals.
Our model combines auction marketing and event management with Juncture Real Estate, LLC for brokerage services and with mortgage professionals when buyers need financing guidance. That means sellers benefit from a system designed to support the transaction from marketing through closing.
What sets us apart
MLS & national syndication
Your property is not hidden in a silo. We emphasize MLS placement and national online syndication so local and out-of-area buyers can discover your sale.
Flexible sale strategies
Depending on your situation, we can discuss pre-auction offers, competitive online bidding, and how traditional listing options may fit—so you choose the strategy with professional guidance.
Online-first auctions
Buyers can register and bid in a structured online environment; sellers get transparent timelines and organized competition instead of open-ended “wait and see” listing fatigue.
Full-service coordination
From photography and marketing through contract and closing support, we aim to reduce handoffs and confusion so you always know the next step.
Frequently Asked Questions
Have questions about how we work, timelines, costs, or whether auction is the right fit? These answers are designed to give you a clear starting point.
About Aaron Boone
Aaron Boone is the founder of Heartland Auction Group and a real estate professional with deep roots in Mid-Missouri. He helps clients navigate selling property through auction, traditional listings, or hybrid strategies.
About Heartland Auction Group
Yes. We work alongside mortgage professionals who can help buyers understand financing options when applicable.
No. Consultations are designed to help you understand your options with no pressure or obligation.
No. While we specialize in auctions, we also offer traditional listings and hybrid strategies depending on your goals and property.
You can call or text 573-687-4663 or request a consultation through our website.
The first step is a simple consultation. We’ll review your property, timeline, and goals, and help you understand your options.
We serve Mid-Missouri including Boone, Audrain, Callaway, Cole, Monroe, Howard, Randolph, Cooper, Saline, Pettis, and surrounding counties.
We combine auction marketing, MLS exposure, national online syndication, and real estate expertise to give sellers more visibility, flexibility, and a clear path from marketing to closing.
We help sell residential homes, land, farms, acreage, commercial property, investment property, and estate property.
Heartland Auction Group is a Mid-Missouri based real estate auction company that helps sellers market and sell homes, land, farms, and commercial property using auction, traditional listing, and hybrid strategies.
Real estate brokerage services are provided through Juncture Real Estate, LLC.
In many cases, yes. We emphasize MLS exposure and national online syndication as part of the marketing strategy.
Process
Yes. We help with consultation, strategy, marketing, auction management, buyer communication, contract coordination, and closing support.
Depending on the property, marketing may include professional photos, MLS exposure, national online syndication, online advertising, social media promotion, email marketing, and buyer outreach.
Once a successful buyer is identified, the transaction moves toward contract and closing. We help coordinate communication and next steps with the parties involved.
We review the property, your timeline, access for marketing, possible sale methods, reserve considerations, and next steps for auction, traditional listing, or a hybrid approach.
Interested buyers register, review the terms, and place bids through the online auction platform. Our team helps keep the process organized and clear.
The first step is a consultation. We learn about your property, goals, timeline, and situation so we can recommend the best selling strategy.
Reviews
Want to see what buyers and sellers have said about working with us? Visit our dedicated reviews page to read real feedback from clients who trusted Heartland Auction Group and Aaron Boone through the buying and selling process.
Explore next
- Services — what we do for sellers and buyers
- Reviews — see what clients have said about working with us
- Upcoming auctions — current and future sales
- Register to bid / Login — your watchlist and activity
- Contact — schedule a consultation or ask a question
Questions? I’m here to help.
Call or text 573-687-4663 anytime. Text is usually the fastest way to reach me.
Get in touch
We Help You Start The Next Chapter.
We regularly serve sellers and buyers across Boone, Audrain, Callaway, Cole, Monroe, Howard, Randolph, Cooper, Saline, and Pettis counties.
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Real Estate Brokerage Services Provided By:
Juncture Real Estate, LLC. — 816-479-4700
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